37 - The future of the Salvation Army Kettle campaign
The Salvation Army of Southern California gets a chunk of the money it needs for its services throughout the year from its Kettle Campaign. Every year bell ringers lure us to their kettles as we go shopping. Officials with the Salvation Army say that because of an increasing number of people shopping online a decreasing number of people are passing their kettles at stores and malls to make donations.
Call it unintended consequences of technological advances. In light of that, the Salvation Army has been growing its online presence to try and makeup the difference in its losses. That's a process given that they have already lost for this past year 6% or some $300,000 in expected donations.
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Thanks for listening! Hal Eisner