Meet the Man Who Popularized the Viral #Trashtag Challenge Getting People Around the World Cleaning Up

When Byron Román encouraged "bored teens" on social media last week to pick up litter, he didn't anticipate his post would make a difference. But seven days and hundreds of thousands of shares on Facebook, Instagram, Twitter and Reddit later, the world is looking a little bit cleaner.

When Byron Román encouraged "bored teens" on social media last week to pick up litter, he didn't anticipate his post would make a difference. But seven days and hundreds of thousands of shares on Facebook, Instagram, Twitter and Reddit later, the world is looking a little bit cleaner.