Define the purpose of your web page

What should be an obvious is often overlooked.
When you create a web page on your site did you really think about its main purpose?
Too many don’t truly consider this and a page can become a dumping ground for lots of differing content.
A web page should have one focus and one focus only. Is it to inform? To sign up to a Newsletter? Or to close sale?
Try not to add too many call to actions to a page as all this will do is make your customers uncertain on where and what to do next.