How to Market to Dissatisfied Customers

When it comes to marketing, most businesses tend to forget to market to dissatisfied customers. And I don’t mean your own. I mean your competitors dissatisfied customers.
Using social tools like HootSuite you can set up alerts to notify you when someone leaves a negative comment about a competitor on social. If you have the time, go through TripAdvisor too
If I was you, I would contact these people and offer your similar product at half price, or if you can, for free. If you can show that competitors dissatisfied customer a better experience, guess what… they will remember what you did and you now have a strong chance of a repeat customer.