Pay Per Click Advertising in Tourism, Part 3

Unfortunately, you are in what is arguably the most competitive industry for PPC.
Your competitors are often trying to target a very similar audience as you. It is vitally important to research and track your competitor’s PPC ads and overall online marketing strategy as this will help you in many ways.
For example, it can even highlight the weak points in your own campaign and adjust accordingly. What keywords are they using and how good is their landing page?
The information is available. Use it to rise above them.