Email Marketing in Tourism, Part 3

Choosing the right day to send your email is vitally important. Segment your user list into 2-3 separate lists to do some split testing of your email to see which generates the best open rates.
Some platforms will recommend a time and date for you but this can be inaccurate and manual testing will let you know for sure.
Some ‘experts’ may say the best day and time to send out email newsletters is a Tuesday at 10am. This may be fine for some, but test yourself to make sure you are reaching the optimum amount of people.