Selling Your Destination

Remember, when a customer books one of your products, there is a strong possibility they have never visited your destination before, therefore will not know the area.
Create something valuable and create an easy to read and understandable guide of the area. 
Include lots of ideas for things to do and places to see, as well as any other information you feel is important to know about your area. And if you can provide secret and local advice, even better.
Do deals with local businesses to help share customers.
Give this guide away for free to everyone who books or signs up to your newsletter. They will thank you for it.