Digging deeper: Ford has a 'furniture guy' heading its smart mobility team. Here's why.

The path to good design is never a straight one. It is also hardly, if ever, predictable. But there is one thing that good design rests on – empathy. The foundation of great design thinking has always got to keep the end user in mind – you and me. Take the history of Ford design that we will explore later in this podcast. Or the latest development in the company that Forbes published with this headline, "Why Ford Is Putting A Furniture Guy In Charge Of Its New 'Smart Mobility' Unit."