Interview with Genie Goals’ Rachel Said and Introducing Awin’s Influencer Expert
This month, Rob and Craig co-host the Awin Talks podcast with Carina Toledo, Awin’s Influencer Partnerships Manager and find out more about the state of influencer marketing in the affiliate channel. Carina also participates in our very first Publisher Picks segment, highlighting two publishers on the network to make a note of, and how brands can collaborate with them.
Dawn Quigg, Awin’s UK Client Services Director then takes on interviewing duties for us this month and has the pleasure of speaking to Rachel Said, Head of Affiliates at Genie Goals, a UK performance marketing agency. Rachel has worked within the industry for many years, building up a wealth of experience in advertiser, network and now agency roles. Dawn asks Rachel about what she’s learnt from those varying perspectives, how the affiliate industry has changed during the time she’s worked in it and what she envisages it looking like in the future.