Intangible Assets Investing - Brandometry - with Tony Wenzel

Tony is co-founder and president of Brandometry, which invests via the Brand Value Index, looking to benefit from investing in companies who have built/managed companies with strong brand recognition, which is now considered to be intangible assets.  Large Cap U.S. Equities are the components of the index, and includes about 50 companies, with a strategy that is long only, no leverage, and equal weight among the components.  This is a unique strategy that many investors who focus on mutual funds and ETF's will find to be very interesting.