Sarah Shotton

May 23, 2019, 06:00 AM
It’s tricky to imagine Sarah Shotton being anything other than the body-confidence advocate she is today. And yet, as the designer reveals, it was only upon discovering Agent Provocateur – the iconic and “filthy elegant” lingerie brand of which Shotton is now Creative Director – that she would learn to love her figure.

“Underwear is very important… It makes you feel good about yourself; it makes you feel confident; it’s fun; it pulls you in. It is the most important thing that you put on every day 

What Sarah Shotton doesn’t know about lingerie isn’t worth knowing. Creative Director at Agent Provocateur since 2010, the Central Saint Martins alumna can trace her trajectory to the brand’s helm all the way back to shop assistant in 1999. Now, Shotton is rewriting the rules of luxury lingerie – whether by utilising Leavers lace, more typically associated with couture, or introducing a nursing bra that marries ergonomic design and elegance – to, quite literally, shape the future of the female silhouette.