Coming together might have saved Irish whiskey, for now, but despite huge re-investment, it was still struggling to make an impact once again around the world.
Fending off hostile take-overs, it needed to grow quickly or Irish whiskey as a product would soon disappear.
Pernod-Ricard’s welcome take-over in 1988 offered a game-changing platform to the world and the Irish whiskey renaissance finally began and an ancient Irish industry sprung up once up again.
A Story of Irish Whiskey: How three families saved it from extinction
For more information on the series go to IrishDistillers.ie
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