Matt Borud – Marketing To Evoke Emotion – Benefits vs Features

Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique.

"I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign.

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