Q&A: Nintendo’s Doug Bowser Talks Switch Success, Video Game Industry ‘Crunch’ and More

Amid the news-packed chaos that is the Electronic Entertainment Expo — or E3 for short — TIME caught up with Doug Bowser, the president of Nintendo of America. (Yes, that's his real name.)

Our conversation followed a busy day for Nintendo, which on Tuesday announced a sequel to the much-loved The Legend of Zelda: Breath of the Wild and revealed more details about Luigi's Mansion 3, Animal Crossing: New Horizons and more.

Amid the news-packed chaos that is the Electronic Entertainment Expo — or E3 for short — TIME caught up with Doug Bowser, the president of Nintendo of America. (Yes, that's his real name.) Our conversation followed a busy day for Nintendo, which on Tuesday announced a sequel to the much-loved The Legend of Zelda: Breath of the Wild and revealed more details about Luigi's Mansion 3, Animal Crossing: New Horizons and more.