The future of brands and consumerism

Jun 19, 2019, 08:37 AM
Andrea speaks to advertising guru and writer Rory Sutherland about the future of brands and consumerism. His latest book 'Alchemy - The Surprising Power Of Ideas Which Don't Make Sense' is a fascinating insight into why we respond to certain brands and advertising. Rory argues the case for ‘magic',  writing that ‘irrational solutions to human problems are waiting to be discovered’.