You’re probably aware that most shops use different tricks to encourage you to spend more, but are those tricks just as effective if you’re blind on partially sighted?
Professor Mike Nicholson from Durham University spoke with us about the psychology of shopping and whether the VI community is less or perhaps more susceptible to them.
Professor Nicholson spoke with RNIB Connect Radio’s Simon Pauley.
(Image shows two ladies browsing through the gift cards section in a store. One of them is holding up a ‘Happy New Year’ card)