How to Hire Better Employees: Scare Them

SwagUp CEO Artem Mashkov had a problem: His employees were miserable and making mistakes. But instead of blaming them, he looked internally—and discovered a hiring system that was recruiting the entirely wrong kind of employee. Then he made some big changes in how SwagUp hires... leading to sometimes strange interviews, where he challenges candidates to think creatively and tries to scare them out of the job.