With around 3.5 billion people actively engaged in social media, it has become integral to the success of a business, particularly within the travel and tourism sector- but how can brands harness that power? Our host, Lisa Nand, speaks to CEO & Co-Founder of Traverse, Michael Ball, and blogger Julie Falconer, from A Lady in London (www.aladyinlondon.com
), about how working with an influencer and content creator can grow your reach exponentially whilst providing customers with an authentic product review. As Michael says, “are you more likely to book a holiday based on an advertising campaign or a recommendation from a friend?” and that is precisely the trusted dynamic you tap into when you utilise influencer marketing.
Found this helpful? Then you'll love our blog post about the necessity of #ad and #spon and the impact they've had on content creators. Check it out here: https://news.wtm.com/instagram-embraces-the-age-of-spon-and-ad-with-branded-creator-content/
Interested in finding out more? BorderlessLive, taking place at Tobacco Docks 6th & 7th September, is a global event providing a platform for influencers, brands and the travel community to come together to create and inspire. Tickets are in high demand- but we are giving away 2 for free! All you have to do is screenshot yourself listening to this episode, then post the picture on your Instagram story tagging @borderlesslive with the hashtag #WTMinsights for your chance to win. We will pick a user at random and announce the lucky winner on Monday 19th August. Good luck and we’ll see you there!