That's So Cincinnati: Live from Braxton's rooftop, CEO on why beer maker goes all-in on hard seltzer craze
TSC hit the road for this week's episode, recording live from Braxton Brewing in Covington. CEO Jake Rouse joined us for a conversation from the beautiful new rooftop bar.
Among the topics Rouse talked about:
- Braxton being the first local brewery to go all-in on the hard seltzer craze and the challenges of launching VIVE
- The difficult of naming beers
- Deciding on new styles and flavors
- Long-term sustainability in an over-saturated industry.