That's So Cincinnati: Live from Braxton's rooftop, CEO on why beer maker goes all-in on hard seltzer craze

Aug 14, 02:18 PM
It's been a crazy run of news lately, and That's So Cincinnati wanted to take a break from all that this week and have a little fun before summer winds down. 

TSC hit the road for this week's episode, recording live from Braxton Brewing in Covington. CEO Jake Rouse joined us for a conversation from the beautiful new rooftop bar.

Among the topics Rouse talked about:
  • Braxton being the first local brewery to go all-in on the hard seltzer craze and the challenges of launching VIVE
  • The difficult of naming beers
  • Deciding on new styles and flavors
  • Long-term sustainability in an over-saturated industry.