Beyond Body Positivity: Why Brands Need to Shape Inclusive Representation

Aug 20, 2019, 06:30 AM

The plus size market is worth $21 billion globally –  and yet most brands are still missing the mark when it comes to truly inclusive body representation. Christian Ward talks to author and editor Bethany Rutter and Stylus’ media & marketing editor Julia Errens about the necessity of cultural exposure, who gets to have a narrative and how we can move from positivity to inclusivity.