Amy Powney

Sep 19, 2019, 06:00 AM
Amy Powney of British label Mother of Pearl is on a mission to change how we think about sustainable fashion. She tells Mariella how we can overturn the bad habits of fast fashion — without compromising on style.

"By 2050, the fashion industry is set to make up 25% of the carbon footprint on the planet, which is harrowing."

The latest buzzword in fashion and more relevant than ever, sustainability is Amy Powney's gospel at Mother of Pearl. Creative Director at the British brand, her commitment to ethics and the environment takes form in transparent supply chains, organic materials and social responsibility — without compromising on creativity. The result? Fashion-forward, affordable pieces that perfect the balance between style and substance. From the ready-to-wear collection to the fully sustainable 'No Frills' diffusion line, her pieces are designed to make you look great, and feel great about the story behind your outfit.