Identifying the right time to PIVOT to a new business model.

So many topics were covered in this episode - some could be career or future changing for listeners.
In this episode, Matt talks with Guidant Financial CEO David Nilssen. They discuss his entrepreneurial journey and an important moment in time when he knew he had to pivot to a new business.
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Nilssen describes how his aversion to being sold changed his model for selling
Why “cold calling” wasn’t an option for his business
How he moved from a monthly to a quarterly dashboard for planning
How he created “Inbound” lead generation tactics that fill his pipeline
How they created good relevant, credible content
Nilssen talked about The Pivot which is a process, a moment in time when it is suddenly clear that the time has come to PIVOT to a new business model
The PIVOT can be from one business to another
The PIVOT can be from one career or job to another
How to analyze the business gap

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