043. Top Tips to Generate More Leads at Your Next Exhibition
Episode 43, Aug 09, 2019, 01:32 PM
Lee Ali is the founder of Expo Stars, a company that helps businesses generate more quality leads by taking a different approach to exhibiting. His team have now managed over 3000 projects in 53 countries worldwide.
He shares his knowledge of how to best approach trade shows and how to persuade those potential customers to sign on the dotted line.
Exhibitions can be a great way of generating new leads and gaining exposure for your business. After you have spent time, effort and money into planning your exhibition – you want to make sure that you get people to your stand to engage with your brand or product.
It’s a fantastic way to increase your sales pipeline, bring in new and repeat customers, and generate sales revenue. But are you maximising every opportunity before, during and after the event?
Lee Ali is the founder of Expo Stars, a company that helps businesses generate more quality leads by taking a different approach to exhibiting. His team have now managed over 3000 projects in 53 countries worldwide.
He shares his knowledge of how to best approach trade shows and how to persuade those potential customers to sign on the dotted line.
Key takeaways:
- Planning a strategy for getting the most out of exhibitions
- Why your sales team may not be the best people to work the floor
- The 5 motivators that encourage people to buy your product or service
- The common mistakes that companies make at exhibitions and how to avoid making them
- Learn how to politely end a conversation and move on!
- Why your sales team may not be the best people to work the floor
- The 5 motivators that encourage people to buy your product or service
- The common mistakes that companies make at exhibitions and how to avoid making them
- Learn how to politely end a conversation and move on!
Host: Patricia Keating
Guest: Lee Ali, founder Expo Stars www.expostars.com/
Listening Time: 72 mins
Follow Tech Manchester:
Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/
Or visit us at www.techmanchester.co.uk
Guest: Lee Ali, founder Expo Stars www.expostars.com/
Listening Time: 72 mins
Follow Tech Manchester:
Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/
Or visit us at www.techmanchester.co.uk
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