030. How to Pivot Your Business Successfully

You may have created a business and product that you love, but if it's not selling you don't necessarily have to give up on your dreams. You may just need to move in a new direction.

Many successful businesses started off as something different. Facebook was intended to be a dating site, but changed course when it discovered how crowded the marketplace was. Slack began was a tool for game developers to talk to each other and has developed into a real-time messaging and sharing platform for teams from any industry.

Julie Anne Parker founder of Million Stars pivoted her business after recognising a real issue with waste in the camping and leisure industry.

She shares her story of how she embraced change to use her business as a force for social good which led to her being named Entrepreneur for Good at the Great British Entrepreneur Awards 2019.

Host: Patricia Keating
Guests: Julie Anne Parker, founder Million Stars www.millionstarsuk.com/
Listening Time: 41 mins
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