22. Ideation: What's the Big Idea?

Ideas are the foundation of so many things, whether that’s for a new business or to find ways to solve problems in all areas of our lives. In fact, Google allows its employees to spend as much as 20% of their working week coming up with new ideas that excite them while also solving a very real problem.

But thinking creatively does not always come easily. So, where do you start and what’s the best way to hit on the next big thing?

Kiran Arokiasamy is Business Development manager at tech startup, Shout and Programme Manager at Accelerate Me, the University of Manchester’s student-run accelerator. He offers some top tips to get you started on the ideation journey.