13. Protecting your Intellectual Property
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Building a business is stressful, but have you stopped to think about protecting your intellectual property? Every business has a name, a logo, a website and a database of contacts that are important to its success. However, without the right IP protection in place your company could come crashing down around you.
Ian Sterritt is a policy officer at the Intellectual Property Office and was the person responsible for launching Satellite Navigation in the UK during his time with Philips Electronics. Ian has more than 20 years of experience in founding new businesses, working with emerging technology and consulting on intellectual property and innovation strategy.
In this episode Ian outlines the benefits of protecting your IP, some of the common mistakes that businesses make and how to protect your IP.
7’05 – Why does IP matter?
13’12 – How can you protect IP?
31’24 – IP and social media
35’50 – Trade secrets
36’50 – The cost of not protecting IP
44’15 – IP and new technology
51’13 – Will Brexit affect IP?
54’48 – Where can you find out more about protecting IP?
59’40 – Where can you get IP advice for free?
Guest: Ian Sterritt
Listening Time: 63 minutes
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