04. Building a Brand - Where do I Start?
Episode 4, Oct 30, 2018, 05:38 PM
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Branding is an essential part of your business. It’s much more than a logo or how your business is perceived externally. Successful companies have branding at the heart of their business, but how do you begin to create a brand that connects with people?
To answer that, Patricia is joined by Kristina McGuirk, marketing director at leading hosting and cloud firm UKFast.
They discuss:
- What a brand is and how to start building one
- How to find the personality of your brand
- What to think about when designing a logo
- The things to avoid when building your brand
- Why personal branding is important
Branding is an essential part of your business. It’s much more than a logo or how your business is perceived externally. Successful companies have branding at the heart of their business, but how do you begin to create a brand that connects with people?
To answer that, Patricia is joined by Kristina McGuirk, marketing director at leading hosting and cloud firm UKFast.
They discuss:
- What a brand is and how to start building one
- How to find the personality of your brand
- What to think about when designing a logo
- The things to avoid when building your brand
- Why personal branding is important
- What a brand is and how to start building one
- How to find the personality of your brand
- What to think about when designing a logo
- The things to avoid when building your brand
- Why personal branding is important
Host: Patricia Keating
Guest: Kristina McGuirk
Listening Time: 26 minutes
Guest: Kristina McGuirk
Listening Time: 26 minutes
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Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/
Or visit us at www.techmanchester.co.uk
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