02. The Key to Success

Richard Gregory is an influential figure on the UK Tech scene. He founded Latitude Digital Marketing and spent 12 years on the rollercoaster, building the business to a £59 million turnover; just twelve months later the business was in a tail spin.

Richard went on to become the director of Tech North, drawing on many of the lessons he learned at Latitude to drive the organisation forward and through its transformation to Tech Nation. He is also the driving force behind SASCon (Search, Analytics and Social Conference) and now divides his time between three exciting tech startups as a non-executive director.

In this honest interview, Richard shares his journey and the five key strategies he uses to drive a business forward. As Richard says, ‘any turkey can fly into a tornado, but what matters is what you learn when you dig deep’.