Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley
This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.
Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.
Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.
Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.