Absolute 80s launch - 2009

Episode 1658,   Nov 24, 2019, 01:25 PM

December 4th 2009 saw the launch of Absolute80s for ‘reluctant adults’, initially available online and in London on DAB replacing the Xtreme service. Sharing the main brand's breakfast show, it was to be the first of many offshoots in a winning strategy. Read my blog here: Ten Years of Absolute 80s Success