Rachel Webber: Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises

On this episode of #ThePlaybook, Rachel Webber, Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises, shares her thoughts on:[1:26] How she defines the power that a brand holds[6:57] Why companies should ensure they have product or service offerings for all genders [12:21] Why she believes that Hugh Hefner created the original lifestyle brand [13:16] How the Playboy team created the Playhouse pop-up event to give their fans a chance to “step into the pages of a Playboy magazine”

On this episode of #ThePlaybook, Rachel Webber, Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises, shares her thoughts on:

• [1:26] How she defines the power that a brand holds
• [6:57] Why companies should ensure they have product or service offerings for all genders 
• [12:21] Why she believes that Hugh Hefner created the original lifestyle brand 
• [13:16] How the Playboy team created the Playhouse pop-up event to give their fans a chance to “step into the pages of a Playboy magazine”