Colin Lewis

Dec 24, 2019, 06:13 PM
We sneaked up the river Liffey in a Viking long boat and kidnapped arguably Ireland’s greatest marketer for a natter; Colin Lewis. 
 
Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken.
 
This pod is packed with nuggets of golden insight as Colin talks to us on strategy, friction, robot car racing, the value of teaching and education in marketing, how to truly be market orientated, turning into a grumpy old man, and lots more.
 
We also assume he has an exclusive membership for The Long Room Library at Dublin’s Trinity College, as he is one of the best-read people we’ve ever spoken to, and he’s shared tonnes of tomes below.

/////

Colin Links:
 
Follow Colin on LinkedIn
And on Twitter
And check out his website
 
Book Recommendations: 
 
Good Strategy Bad Strategy by Richard Rumelt 
How Brands Grow by Byron Sharp 
The Creativity Code by Marcus Du Sautoy
Vanished Kingdoms by Norman Davies
Positioning: The Battle for Your Mind by Al Ries, Jack Trout, Philip Kotler 
Deep Work by Cal Newport
Competitive Strategy by Michael E. Porter
Sapiens by Yuval Noah Harari
The War of Art by Steven Pressfield
Turning Pro by Steven Pressfield 

/////