065. The Power of Personal Brand
Episode 65, Jan 21, 2020, 07:00 AM
When you’re building your company it can be difficult to decide whether to build your personal brand alongside that of your business. In fact, often the profile of a founder gets overlooked. But your personal brand is one of the most valuable assets you can control. It can help you to establish credibility, increase your influence, generate sales, attract partnership conversations and expand your professional network. In short, a personal brand can help you to find focus and achieve your goals.
Nikki Scrivener has more than 20 years experience in PR, communications and crisis management spanning several sectors including technology, retail, not for profit and professional services. Nikki co-founded Fourth Day PR in 2011, which is now based in six countries around the world.
Nikki shares her advice on where to start with creating your personal brand, how to build credibility, and how much you should reveal about yourself!
Top takeaways:
Nikki shares her advice on where to start with creating your personal brand, how to build credibility, and how much you should reveal about yourself!
Top takeaways:
- What is your outward persona? Say true to yourself.
- Make sure content aligns to your brand values.
- Pick a couple of topics you can become an expert on.
- Set a few goals to work towards.
Host: Patricia Keating
Guest: Nikki Scrivener, co-founder Fourth Day PR https://www.fourthday.co.uk
Listening Time: 30 mins
Follow Tech Manchester:
Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/
Guest: Nikki Scrivener, co-founder Fourth Day PR https://www.fourthday.co.uk
Listening Time: 30 mins
Follow Tech Manchester:
Twitter: @tecmcr
LinkedIn: www.linkedin.com/company/techmanchester/