066. The Art of Social Selling

Are you promoting you brand on social media but not seeing the results you like? Maybe it’s time to look at some selling strategies to reach your customers more effectively.  

Social is, of course, a critical part of any business strategy. 45 million people in the UK are now active on users, that’s 67% of the population. It’s one of the best ways to connect with people who already love your brand and is also a vital way of reaching those who haven’t heard of your business yet.  

But how do you use social to effectively generate leads and boost sales?
  

Alex Brown and Joe Gradwell are co-founders of social media marketing agency Campfire. They’ve grown audiences from just a handful to millions of users and share their tips on how to get started with social selling. 

Key takeaways:

- Be clear about what you are trying to achieve.
- Keep it short and snappy. Content needs to be shareable and engaging
- Understand organic vs paid reach
- Keep up with the pace of change on social

Host: Patricia Keating
Guests: Alex Brown & Joe Gradwell co-founders Campfire
https://campfire.co.uk
Listening Time: 36 mins
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