068. How to Maximise Profitability

Profit is the lifeline of small businesses. As your profits increase and become more predictable, your small business has a greater chance of surviving. Every day really does count when it comes to turning and increasing your profit margin and the quicker you can do it the better.  

Alex T. Onalaja is co-founder of digital marketing agency TAD360. He's also a mentor, author and has been named in the top 50 inspiring, prominent and influential voices in UK black tech.  

Alex found his calling after being turned down for 1000 jobs. Unsurprisingly his mental health suffered but he turned his disappointment into productivity by writing a book focusing on helping people to find their purpose. 

He’s now an expert at coaching SME’s to grow business awareness and maximise profitability. Alex shares his journey with Trish and gives his tips for how to maximise profit in your business. 

Key takeaways:

- Marketing trends to leverage in 2020: https://thinkadesign.co.uk/top-digital-marketing-trends-to-leverage-in-2020/

- GDPR: https://thinkadesign.co.uk/what-is-gdpr/

- Content is king. Video content especially is important when engaging with your customers.
- Make your content voice-search friendly.
- Don't overlook mobile speed. People won't hang around waiting for your website to load. Start preparing for 5G now!

To order Alex's book: https://alextaiwo.com/product/lost-now-found/

Host: Patricia Keating
Guests: Alex T Onalaja co-founder TAD360 https://thinkadesign.co.uk/
Listening Time:  45 mins
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