Sybille Chrissoveloni & Vikki Stewart from DDB Worldwide, one of the world's largest and most influential advertising and marketing networks, join Paul Ashcroft and Garrick Jones to explore what is takes to connect to Digital Humans.
How do you bring the global brand idea to life in different cultures, languages and markets in a digital world? What does it mean to connect with digital humans? How do you tell your story while remaining contextually relevant and personal to every individual you are targeting? Top tips and insights on creative idea development, storytelling, omnichannel response to digital humans changing behaviours, the role of data and the future of advertising.
Produced by John McGinty & Aliki Paolinelis
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