#ShouldYouStartaPodcast

Feb 28, 05:02 AM
It’s our 200th episode! In all that time, we’ve never missed a week and never regretted our choice to spend 40 minutes (ish) together—and with you. We love doing the podcast, so this week we thought we’d answer a few podcast-y questions we get a lot: should you start a podcast? Can a podcast help promote a book? Is there gold in them thare podcast hills? 

We talk about all that and more—but here’s one thing you won’t find in the episode, in part because it seems so obvious now that we never think about it. The smartest thing we did, when we decided we were going for this podcast thing, was this:

We made it about writing.

That was not, back in 2016, an obvious choice. Jess had just written a best-selling book on parenting. I was the editor of the New York Times’ parenting section. Sarina wasn’t on board yet, and it was just the two of us. The obvious thing to create would have been a podcast about family life. 

And we would be so, so sick of doing it by now. Or at least I would. (This is KJ writing.) 

If you are going to start a podcast, either make it about something you love, and have always loved, and can reasonably figure you will continue to love—or make it so broad that it can encompass your changing interests and experiences. Very very few people really want to spend a lifetime talking about, just to offer a parenting example, breastfeeding. Some absolutely do, and if you are one of them, you know it. But for the rest of us, that’s an interest with an expiration date. Don’t start a podcast with an expiration date.

(Note—that’s advice with an asterisk. Some podcasts are meant to end. They follow a single story, or offer a series of interviews around a single topic, and that’s it. We talk more about that in the episode.)

To bookmark the best choice we made, I offer some of the worst advice I was ever offered, from a PR advisor who, reviewing my “platform” before the launch of How to Be a Happier Parent, put her finger on the podcast and said, that. 

That doesn’t match. 

That has to go.

I didn’t listen. 

Episode links and a transcript follow—but first, if you like the podcast, and this not-even-IN the podcast email, please forward it to a friend and suggest that friend might want to take a listen. 

And if you’re that friend and would like the backstory for the podcast to drop into your inbox every week, click here.

Finally—we could use your help for those next 200 episodes. If you love #AmWriting (and if you’ve read this far, you know you do), kick in if you can. Support us, and get a weekly #WriterTopFive full of actionable advice you can use, access to all the past #WriterTopFives and even the occasional mini podcast. 

LINKS FROM THE PODCAST

#AmReading (Watching, Listening)

Jess: Epic, Sarina Bowen, 

KJ: Bunny: A Novel, Mona Awad

Sarina: 

This episode was sponsored by Author Accelerator, the book coaching program that helps you get your work DONE. Visit https://www.authoraccelerator.com/amwritingfor details, special offers and Jennie Nash’s Inside-Outline template.

Find more about Jess here, Sarina here and about KJ here.

If you enjoyed this episode, we suggest you check out Marginally, a podcast about writing, work and friendship.

Transcripts of episodes are available at amwritingpodcast.com