Trust Is Your Competitive Advantage

Season 1, Episode 136,   Mar 02, 2020, 06:47 PM

How can something so basic—so obvious!—be a competitive advantage? Here's why: Because too many people forget to build trust. I explain, and then discuss it with a guy who won my trust. It's Jay Sofer of Lockbusters, a locksmith whose approach to customer service is worth learning from.