Mike Raffensperger: Chief Marketing Officer of FanDuel | #ThePlaybook 205

On this episode of #ThePlaybook, Mike Raffensperger, Chief Marketing Officer of FanDuel, shares his insights on:[5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace[8:03] Why you need to be telling an impactful story with your content that also improves your audience’s experience[10:35] Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans[13:19] How the growth of legal sports betting has changed the way that fans consume sports content

On this episode of #ThePlaybook, Mike Raffensperger, Chief Marketing Officer of FanDuel, shares his insights on:

• [5:06] How his experience working at Amazon helped give him an understanding of the digital advertising marketplace
• [8:03] Why you need to be telling an impactful story with your content that also improves your audience’s experience
• [10:35] Why he believes that FanDuel is one of the best “second screen” experiences in the world for sports fans
• [13:19] How the growth of legal sports betting has changed the way that fans consume sports content