How to Create #MarketingMojo
- Praise for the book/General praise for you and your work. Why? People buy things because of the emotions they’re expecting to feel. The praise you get from others—or the praise you’re hoping for, which is another way to approach this—is a shortcut to what emotions people have when reading your work.
- Short quotes from the actual book that say something in a few words that’s really indicative of the theme. Note—they can be shortened, condensed, or made more pithy as needed. You’re allowed to misquote yourself.
- A list of the conflicts, curiosities, tropes or other standout traits of the book. Cliffhangers? Puzzles? Thought-provoking questions? Identical twins, billionaires? Small towns and second chances? These are things that get people to pick up a book. List all you’ve got.
- From there, you’re on your way to creating your taglines and cover copy. We give examples in the episode—or just flip over any book in your genre and take a look.
PS: It’s a great time to check out our sponsor, Author Accelerator, where you can launch a career as a book coach or get paired with the right coach to get your project moving.