Building a Community, Content & Marketing with Alan Granger (Football Manager)

Alan Granger, Senior Marketing Manager at Sports Interactive joined Chris Samson and Michael Bochel to chat about Football Manager and the work that goes on behind the scenes. There are many similarities between Football Manager fans and club fans and we found out more how Alan and the rest of the team manage their dedicated community, what they do around content and their general approach to marketing and finding the balance between the core fans and attracting new players.