Sailing theS01E06 7C's hosted by Nina Bressler Murphy (Novartis Global Head Enterprise Capability)

Season 1, Episode 6,   Jun 01, 2020, 11:50 AM

The authors of “The Curious Advantage”, Paul Ashcroft, Simon Brown & Garrick Jones, introduce their new book and their ‘7C’s of Curiosity” model in an exclusive podcast, hosted by Nina Bressler Murphy, Global Head of Enterprise Capability at Novartis. 

What is curiosity and why is it a powerskill? How can we successfully “sail” the 7C’s to activate our curiosity and let it work for ourselves, our networks and for our organisations? Why is curiosity the greatest driver of value in the digital age? How is curiosity connected to neuroscience, history, innovation, learning and to exploring the unknown? Are we wired to be curious? Subscribe to listen to this fascinating conversation! Are you Curious?

Join the conversation and connect with the authors #CuriousAdvantage.

About the Curious Advantage Podcast Series

The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.

Produced by Aliki Paolinelis, edited by John McGinty & Jill Damatac-Futter.
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity

About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.

At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit:

Get your copy on Amazon
The Curious Advantage Audiobook is also available on