Marketing beyond today’s climate: How brands can build meaningful connections

It’s the million dollar question (literally): What’s the best way to engage customers today? Right now, the rule book is being rewritten - conventional marketing methods are being thrown out the window.

In this episode you'll hear from:
Ferdinand Gutierrez, Ampverse: Co-Founder / CEO,
George Wheen, Coca Cola: Brand Director, South Pacific
Dick van Motman, Dentsu Aegis: Global CEO Content and Creative

Consumers' needs and habits have changed dramatically. We’re all online. We’re all struggling. And audiences today expect more from the brands they love, whether it’s empathy, help, or emotional connection.

So, what are brands doing to engage these audiences today - and keep turning them into fans? Our expert panel shares how marketing strategies have pivoted and what they expect the return on investment will be. We’ll also look at some trends we’re likely to see in the 'new normal'. Will brands keep an empathetic tone as part of their overall brand voice, or will there be more pressure on the bottom line?

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