58.00 BJ Fogg on his book Tiny Habits

Episode 620,   Jun 13, 2020, 12:55 PM

GUEST

BJ Fogg is a behaviour scientist with deep experience in innovation and teaching. At Stanford University, he runs the Behaviour Design Lab (earlier called Persuasive Tech lab). He spends about 50% of his time to Stanford and 50% to industry innovation. On the industry side, he trains innovators to use his work so that they can create solutions that influence behaviour (focus areas include health, financial wellbeing, learning, productivity and more). 

He is the author of the recently published book - Tiny Habits. In this book, he breaks down his model for human behaviour that he has developed based on years of research. The formula that underpins this model is B = MAP. He says that Behaviour (B) happens when Motivation (M), Ability (A) and Prompt (P) come together at the same moment. 

In our conversation, we explore the various elements of this model and also discuss how we can contextualise it to the current situation we are in given COVID-19. 

Published in June 2020. 
 
HOST

Deepak Jayaraman, the host of this podcast series, works with Leaders and Organizations with a growth mindset and helps them play to their full potential. He strives to spend significant upfront energy in understand the nuances of the context and then armed with the mutual trust and understanding of the context, strives to be of value as a (behind the scenes and discreet) Coach / Sounding Board for their journeys. LinkedIn profile here

ABOUT THE PODCAST

Play to Potential podcast started in Dec 2016 and features conversations around three broad themes - Leadership, Transitions and Careers. Guests include leading Business Leaders from Corporate India, Global Thinkers (several Thinkers 50 listers and Ivy League Professors), Authors, Coaches, Sports(wo)men, Artists and other individuals who have strived towards excellence. 

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OTHER GUESTS

1.Vijay Amritraj 2.Amish Tripathi 3.Raghu Raman 4.Papa CJ 5.Kartik Hosanagar 6.Ravi Venkatesan 7.Abhijit Bhaduri 8.Viren Rasquinha 9.Prakash Iyer 10.Avnish Bajaj 11.Nandan Nilekani 12.Atul Kasbekar 13.Karthik Reddy 14.Pramath Sinha 15.Vedika Bhandarkar 16.Vinita Bali 17.Zia Mody 18.Rama Bijapurkar 19.Dheeraj Pandey 20.Anu Madgavkar 21.Vishy Anand 22. Meher Pudumjee 23.KV Shridhar (Pops) 24.Suresh Naraynan 25.Devdutt Pattanaik 26.Jay Panda 27.Amit Chandra 28.Chandramouli Venkatesan 29.Roopa Kudva 30.Vinay Sitapati 31.Neera Nundy. 32.Deepa Malik 33.Bombay Jayashri. 34.Arun Maira 35.Ambi Parameswaran 36.OP Bhaat 37.Indranil Chakraborty 38.Tarun Khanna 39. Ramachandra Guha 40. Stewart Friedman 41. Rich Fernandez 42. Falguni Nayar 43. Rajat Gupta 44. Kartik Hosanagar 45. Michael Watkins 46. Matt Dixon 47. Herminia Ibarra 48. Paddy Upton 49. Tasha Eurich 50. Alan Eagle 51. Sudhir Sitapati 52. James Clear 53. Lynda Gratton 54. Jennifer Petriglieri. 55. Matthew Walker 56. Raj Raghunathan 57. Jennifer Garvey Berger
 
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