Gretchen Saegh-Fleming: CMO of L’Oréal USA | #ThePlaybook 254

On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on:

[2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach[9:57] – What travelling around the world has taught her about market segmentation and product differentiation[11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic[13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness

On this episode of #ThePlaybook, Gretchen Saegh-Fleming, CMO of L’Oréal USA, shares her insight on:

• [2:37] – Why her experience in field hockey opened her eyes to the benefits of a unique approach
• [9:57] – What travelling around the world has taught her about market segmentation and product differentiation
• [11:30] – How L’Oreal has incorporated giving back into the company’s DNA and how they’ve supported others during the current pandemic
• [13:08] – The most impactful advice she has to help recent college graduates lean into their uniqueness