Turn the Tide: Digital to influence 7/10 mobile consumers

Season 1, Episode 2,   Jun 30, 2020, 04:34 PM

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Welcome to the second podcast of Turn the Tide series by Facebook & Boston Consulting Group (BCG) where this week we discuss the mobile category with the biggest industry stalwarts as they offer insights on how businesses can leverage digital adoption to win in the new normal. This episode outlines how digital acceleration has significantly increased across the path-to-purchase, with 7/10 Indian mobile consumers likely to be digitally influenced.

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