Lit's Popoff Brothers - Interview, Part 2

Jul 17, 09:00 AM
Part 2 of our interview with Ajay and Jeremy Popoff of Lit. They discuss their new country-tinged project, under the name Popoff Brothers; the need for merchandising in today's music business; creative past promotions for Lit; and their experiences at Woodstock '99.

Episode editor: Jim Lenahan

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