Defocus Media: An OD’s experience with online contact lens disruptors

Unless you have been avoiding the Internet at all costs, you have likely seen an abundance of ads for new contact lens subscription services. These companies market their lenses on convenience and affordability, targeting patients directly instead of going through the normal doctor-driven prescribing and dispensing channels. 

 

We sat down with Ryan Corte, OD, who practices in the growing metropolitan city of Charlotte, NC, to learn more about why patients are increasingly interested in subscription contact lens services and how ODs can best discuss the topic with patients at their yearly eye exam.