Using Therapy to Heal Body, Mind, and Business with Jacqueline Lieberman and Laura Towart

Episode 200,   Aug 05, 2020, 11:30 AM

Finding your brand’s North Staris a very important step to nailing your marketing CEO and Founder of BrandCrudo, Jacqueline Lieberman, says. We discuss common reasons businesses lose focus as they grow and how Jacqueline takes a psychotherapy approach to helping businesses. Then, Laura Towart, Founder and CEO of My Personal Therapeutics, tells us why she gave up school to pursue a tech that utilizes fruit flies for personalized cancer treatment, and how she lost investors and money to offer it to the worl

Finding your brand’s DNA is a very important step to nailing your marketing and communicating effectively with your target audience. CEO and Founder of BrandCrudo, Jacqueline Lieberman, calls this DNA your ‘brand North Star’. We also discuss common reasons businesses lose focus as they grow and how Jacqueline takes a psychotherapy approach to analyzing what’s going wrong with the businesses she works with. Then, Laura Towart, Founder and CEO of My Personal Therapeutics, tells us why she gave up her schooling to pursue a technology that utilizes fruit flies for personalized cancer treatment, and how she lost her investors and even spent down to her last dime to be able to offer it to the world. Only Laura’s gut instinct carried her through.

 

  • [00:00:00] Finding Your Brand’s North Star
  • [00:05:30] How Businesses Lose Focus as They Grow
  • [00:11:30] Jacqueline Lieberman: Brand Therapist 
  • [00:18:21] My Personal Therapeutics
  • [00:25:43] Personalized Cancer Treatment
  • [00:33:22] Trust Your Instinct
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