Bex Smith: Global Gamechanger – Episode 6

Episode 6 sees us meet the irresistibly cool Bex Smith, who is Global Executive Director of Women’s Game for COPA90, the world’s largest independent football media business. Prior to becoming a top sports business executive, Bex enjoyed an illustrious career as a professional football player captaining New Zealand at two World Cups and the Olympics. At club level she won everything there was to play for winning a coveted treble with VfL Wolfsburg by winning the UEFA Champions League, German League, and German Cup. 

 

In this sixth episode of In Her Corner, we’ll talk to Bex about why building an alluring brand for women’s football is so essential for growing its popularity around the globe and the invaluable lessons she has learned in establishing herself as a Global Gamechanger on and off the field.